Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

faye cornish

6 Powerful Marketing Strategies To Grow Business Faster

The best marketing strategies are loosely based on social engineering or the basics of human behaviors. In concept both can be implemented to provide a powerful situation where the marketer is always has the upper hand.

All small businesses want a low-budget marketing plan. The problem, however, is determining which of the successful small business marketing strategies offer the highest ROI. That’s why we are sharing a list of high-ROI marketing strategies that you can and should steal from the industry today.

#1. Set a Goal and a Budget

Every business needs a direction. Every marketing campaign needs to start with a goal and a budget. This is perhaps the only free marketing strategy in the world, Without a goal and a budget, it becomes exceptionally difficult to determine whether or not your campaign was successful. According to Co Schedule’s roundup of 2018 marketing statistics, marketers that set goals for their campaigns are 429% more likely to report success. Let’s take a look at a few tips for setting your marketing campaign goal and budget:

Choose 1-5 KPIs to measure. The most popular KPIs to measure include qualified leads, traffic and direct revenue and set a realistic budget.

The U.S. Small Business Administration recommends that you spend 7-8% of total revenue on your marketing campaigns.

Focus on the process, not the goal. Once your goal is set, create a process for achieving it and use your KPIs to measure and continually improve that process.

#2. Build Your Influence

The most successful marketing campaigns help you achieve the highest ROI. Once you build your influence, you can use many more powerful marketing strategies

With influencer marketing delivering ROI as high as $6.50 for every $1 spent, it’s quickly become one of the most effective marketing strategies for a small business.

This explains why influencers are finding their way into many social media promotional strategies used by small businesses.

To create a successful influencer marketing campaign

Select your KPIs

Focus on the social media channels where your target market is most present

Find a credible influencer

Plan your publishing schedule

Consistently improve and measure your outcomes

#3. Champion One Social Channel

With the undeniable potential of social media marketing as a small business marketing strategy, it can be tempting to try and find success on as many social platforms as possible.

#4. Build Rapport through Email

With 59% of marketers claiming that email is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore.

If you haven’t started building your email list, Social Triggers founder Derek Halpern recommends a few tips for getting started:

Create a long-term content strategy to drive organic traffic to your website

Create multiple opt-in offers

Utilize an email list popup form

Add a banner with an invitation to subscribe to your email list to your business signature.

You can use tools like Designhill email signature generator to create a professional email sign-off with links, banners, and call-to-actions.

For more details, check out this article on how to get more results from every email you send.

#5. Blog Strategically

When done correctly, starting a blog is one of the absolute best ways to drive targeted traffic to your website.

In fact, marketers that effectively utilize blogs tend to get 67% more leads than those that do not. But that’s only if you’re doing it right.

To succeed with blogging, you should:

Find your niche. Choosing a niche is one of the hardest, but most important, considerations before you start a blog.

Focus on quality over quantity. One long-form, comprehensive post (1,500+ words) is worth 5x a brief, non-informative post.

Develop a promotion strategy before writing. Many expert content marketers recommend spending 20% of your time on content creation and 80% on promotion.

Create evergreen content. When you create evergreen content (and update that content when necessary), your content assets compound their impact over time.

Use photo editing tools like Instasize or Canva to curate your content.

#6. Conduct Research That Impacts Your SEO

With 70-80% of modern-day consumers ignoring ads altogether, ranking for targeted keywords has never been more important.

To rank in SERPs for keywords that can drive high-quality leads, there are a few simple tips that you should follow:

Focus on low-competition, long-tail keywords. If you own a wedding business, you’re not going to compete with David’s Bridal for the keyword “wedding dress.” Instead, you should focus your efforts on low-competition, long-tail keywords that are relevant to your audience.

Utilize tools like SEMRush or KWFinder. While it may be tempting to use Google’s Keyword Planner, it’s been proven that they hide many low-competition keywords in an effort to increase ad spend. Tools like SEMRush and/or KWFinder make it incredibly easy to find high-ROI keywords that can drive high-quality leads to your website.

Leave a Reply